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Benefits of Inbound Marketing for Businesses

It Goes Beyond a Competitive Edge...

Outbound marketing efforts, such as direct mail and telemarketing, have become undesirable to consumers. Instead, they seek out highly specific interests online. Blogging, search engine optimization and social media are inbound marketing tools companies can use to attract qualified leads.

Low-cost Advantage of Inbound Marketing

Statistics from HubSpot, State of Inbound Marketing, 2011

Inbound cost per lead is 62% lower than outbound marketing
$373: Avg. cost per lead for businesses using outbound
$143: Avg. cost per lead for businesses using inbound

Average Cost Per Lead; Inbound vs. Outbound

Average Cost Per Lead Inbound vs. Outbound

Which Sources for Leads are Most Important to Businesses?

When asked about leads in the past 6 months:

62% of businesses rated social media as being most important.
Businesses rated every outbound channel as LESS important.

Lead sources of more importance over the last six months:

Lead sources of more importance over the last six months.

Inbound Marketing Budgets Growing Fast

From 2010-2011, of the businesses surveyed:

54% are increasing their inbound marketing budgets
The most commonly cited reason: Past success with inbound
This increase was observed two years in row

Why Businesses are Increasing Inbound Budgets

Why Businesses are Increasing Inbound Budgets

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